Why Royal Wolf Garment Rocketing up as a dark horse
Royal Wolf is a low-key but slightly legendary clothing factory in Guangzhou. It has a long history but has been unknown for a long time. However, it has suddenly emerged in the past three years. With its highly recognizable product design and strong brand incubation ability, it becomes a dark horse in the fashion world quickly, mading a sensation in clothing industry . Hereby, we study Royal Wolf base on four chapters,where Royal Wolf came from, what Royal Wolf achieved for the fashion world, what Royal Wolf will be, and why Royal Wolf can be a dark horse .
Where Royal Wolf came from. Royal Wolf was formerly a denim garment factory in Xintang, Guangzhou. Its main business was to produce all kinds of denim garments for global clothing brands, and then gradually expanded to cotton wear, thus grew a integration of producing and trade. Royal Wolf has formed a distinctive supply chain involved in designing, producing and exporting garment,competitive and featured product include in four ways stretachable jeans,, high-elastic cotton jeans, denim-like cotton wear, and four ways stretchable PU wear.
What Royal Wolf achieved for the fashion world. Royal Wolf has honed its strong R&D and design capabilities during the long-term OEM business with European and American mid-to-high-end clothing brands, and accumulated a large number of advanced production technologies in designing and producing mid-to-high-end jeans, knitted wear, four ways stretchable PU garment, cross-border garments like knitted wear but made with jeans wash tech . Royal Wolf incubated a series distinctive clothing brands, the examples cooperative brands are Shascullfites, Melody, Spray On, Lift, Scrunch Bum, Bum Lift, Tapered. Royal Wolf filled three gaps in the garment industry include outer wear bum lift pants without thick seam ends,one size fit all structure (outer wear one size fits all shapers, outer wear one size fits all catsuits), double-layers pants that can be opened and closed.
Outer wear bum lift pants without thick seam ends.
When comes to tights, in order to achieve the effect of compression and shaping, the size of the pants is often made as small as possible with large elastic fabrics , but it always produce new trouble,the bottom place, with four seam meet together to be a thick end, always overpressed ,especially the women complain the though the tights looks good, but the crotch is uncomfortable,stucked . If you choose one size larger,it is comfortable to wear but it does not body shaping at all. Between the beauty and comfy, there is an insoluble contradiction. In order to solve this contradiction, traditional brands often design a Gusset structure in the crotch. The gusset design is very popular in underwear, but it is difficult to be widely accepted in outer wear, because the gusset structure makes the pants look like a underwear, too intimate. The Royal Wolf team innovatively developed the outer wear bum lift pants without thick seam ends, avoid the 4 seams coming together to be the thick end by redistributing the two inseam seams to side,thus no stressed thick end at all,solved the overstressed bottom problem completely, it is the first design that achieved the unity of comfort, beauty and fashion, a gap in garment industry that outerwear pants get rid of bottom overpressed problem filled,cause a sensation in the garment fashion world.
Shascullfites outer wear bum lift pants without thick seam ends examples as below
More examples check from www.shascullfites.com
Outerwear one size fit all structure
The problem of size has always been the number one problem in the clothing industry. Too many sizes lead to a backlog of inventory, and the mismatch of sizes brings a lot of after-sales work. Many clothing practitioner have been defeated by size problems. During the New Year holiday, men and ladies be much fatter, and the previous outfit is immediately too small to wear. When going back to work and body come back, the newly purchased clothes become loose and oversized again. These problems have always troubled consumers, and clothing manufacturers also helpless,did not found a good solution for it. If the constant size problem is a minor annoyance for regular consumers, it is a disaster for customers in special cases. For example, protective pants such as motorcycle riding pants and jodhpurs. These pants are always complex in structure and top quality, good one is very expensive, often hundreds dollars a piece. Just because of short-term fat and thin changes, customers have to buy a new pair,most of them do not happy to. How to solve these problems has always been the topic of many clothing practitioner. Is there a possibility, a structure that allows clothing to be adjusted in size, or even made into a one-size-fits-all, and keep fashionable and good-looking at the same time?If so,the clothing sellers can reduce a lot of inventory, and end consumers can reduce a lot of trouble. Yes, Royal Wolf once again be a saver,The Royal Wolf designed a one size fits all structure,this structure has two layers,a zipper can open and close the outer layer,both zipper ends can open ,consumer can open one zipper partial or full,can open one or more zippers if needed , thus adjust the size conveniently. As soon as the one-size-fits-all structure released, it became a best seller in the European and American clothing market. Fashionistas is crazy for it,in order to get one asap many high-end sellers do not mind to pay 120USD each piece to buy one from the official shop
Royal Wolf classic catsuits and shapers with one size fit all structure
One or more Royal Wolf one-size-fits-all structures can be distributed on the garment, and consumers can open partial or full according to their body size, one or more structures can be opened at the same time. The classic Shascullfites designs have 5-6 one-size-fits-all structures, close and open them flexible with different Combination adjustment is equivalent to multiple sizes, which is greatly applicable to bodies with different shape and size. Although the one-size-fits-all structure design cannot true cover all the people with one size, a pants with 3 sizes can cover the global mainstream customers basically. This design has the opportunity to reduce the inventory by 70% for clothing sellers . Royal Wolf's one-size-fits-all structure has been recognized by many large clothing brands around the world, and well-known fashion influencers also quickly followed up. In less than 3 months, the pants with one size fit all structure has spread all over the world's mainstream e-commerce platforms and social platforms.
Double-layers pants that can be opened and closed
With the rise of outdoor sports, horse racing and motorcycle riding are becoming more and more popular, outdoor riding safety protective clothing has been paid more attention, but the protective pants currently on the market have to sacrifice Aesthetics in order to add protectors, complex structures makes the appearance ugly. In addition, it is often necessary to install the protective gear before putting it on, and then take off the pants to take out the protective gear. The experience is hard to describe. Due to the complex structure design, the cost high, production efficiency low , and only soft and light fabrics can be used. Once you want to enhence anti-abrasion level and use thick and hard protective fabrics like PE denim,para aramid denim, there is no way to sew complex structures, so you forced to cancel the protectors on knee,riders face impact risk once accident happen. so for classic protective pants or jeans, you must sacrifice the anti-impact level if you want to enhence the anti-abrasion level.The traditional protective jeans and pants examples as below
Traditional motorcycle pants are always compromised between safety, aesthetics, anti-abrasion level and anti-impact level . once fabric changed,the structure of the pants alway need to be changed also in order to access to the sewing process. Is there a structure that can adapt to different fabrics, simplified and fashion look, pefect anti-abrasion level and anti-impact level,and at the same time it must be comfortable and easy to put on and take off the protectors? Royal Wolf's double-layers pants that can be opened and closed is 100% saver for it.It is the first magical design in the garment industry that perfectly meets the above requirements. Once launched, European and American customers are almost enthusiastically pursuing it. It is definitely a revolution in the Garment industry,filled the garment industry gap to be the first protective jeans combined with super simplized and fashion look ,adopt to any fabric,top anti-abrasion and impact level ,easy to put on and take off.
Double-layers pants that can be opened and closed example as below -Shascullfites motorcycle jeans
Royal Wolf filled three gap in garment industrial, include outer wear bum lift pants without thick seam ends,one size fit all structure (outer wear one size fits all shapers, outer wear one size fits all catsuits), double-layers pants that can be opened and closed,it is destined to get his big name in the fashion world forever, that is the main reason why Royal Wolf is rocketing up and being the biggest dark horse.
What Royal Wolf will be
After more than ten years of development, Royal Wolf has made great contributions in the field of clothing structural originality, and has a clear positioning for itself, without blind self-confidence and stuffy. Based on its own advantages, Royal Wolf positions itself as a supplier focus on designing, producing and exporting,Royal Wolf continues to exert its strong structural original design capabilities to create a reliable supply chain for global apparel brands.
Why Royal Wolf can be a dark horse
The sudden rocketing up of Royal Wolf did not happen without reasons, nor did it happen overnight, but it was almost doomed. There are several reasons as below
1.Royal Wolf has excellent craftsmanship
In order to develop its own structure, Royal Wolf spends a lot of money, cooperates with foreign online celebrity models, try on reviw each design, and revise the designs based on the comment from the models.
For accurate research and development, Royal Wolf spent huge sums of money to replicate the full-size of the influencer to develop a Shascullfites Mannequin
2. Royal Wolf is passionate on market research and product development
Royal Wolf conducts continuous research on the market, and constantly continuous and summarizes the pain points of the apparel industry. Royal Wolf finds that the following major pain points and contradictions still exist in the apparel industry that need to be resolved A. The fat and thinness of the human body is constantly changing, and a design with adjustable size is required B. Protective bottom need to install protectors to resist on impact, but it needs to have a stylish appearance, simple structure and easy to put on and take off C. Customers needs shaping function for garment, but it can’t be too deliberate . It needs to perfectly integrate fashion and shaping functions,allow for outer wear. D, like white, but not be see through and easy to get dirty E, needs underwear-level comfort, but can't looks like underwear, needs a outerlook look
Focusing on these contradictions, Royal Wolf in prior focused on designing a structure to solve the problems of shaping, protective and size adjustment , and take the comfy into consideration to develop perfect fabric to cater to the structure built,thus developed outer wear bum lift pants without thick seam ends structure,one size fit all structure (outer wear one size fits all shapers, outer wear one size fits all catsuits), and double-layers pants that can be opened and closed structure, at the same time developed four ways stretchable denim fabric, four ways stretchable denim-like knitted fabric, four ways stretchable PU fabric, four ways stretchable not see through white cotton fabric, four ways stretchable waterproof and anti-fouling fabric, four ways stretchable fox velvet fabrics, four ways stretchable plaid fabric, para aramid selvedge fabric, PE denim fabric, etc., provide a broad space for product development in the direction of shaping, one size fits all, protective combine with fashion.
3.Royal Wolf has advanced awareness of intellectual property rights.
Royal Wolf has attached great importance to R&D and intellectual property rights almost since its establishment. It has nearly 200 intellectual property rights such as trademarks, patents, and copyrights worldwide, and has carried out 360-degree protection for its own designs. Cooperators feel safe and worry-free,don’t need to worry about malicious complaints or price wars. Cooperators can do the market with peace of mind ,Royal Wolf maximize the security and stability of the supply chain.
4. Royal Wolf has a clear positioning and an open commercial logic
Royal Wolf positions itself as a structural original supplier, is committed to R&D, design, production and export, and provides its own results to partners for free. It is the first SDTC (like DTC, similar to direct to customer) idea . In addition to the traditional business OEM brand customization, Royal Wolf actively adapts to the development trend of global cross-border e-commerce, and offer global wholesale and distribution sevice, so that the majority of small and medium-sized customers can also have the opportunity to realize their brand dreams
R & D and innovation are not easy, and it is rare to see structural original clothing manufacturers. Let us wish Royal Wolf as a dark horses to run as far as they can, and hope the Royal Wolf can incubate more and more distinctive clothing brands for the fashion world, contribute more sensational designs to the fashion world .